SAN ANTONIO, April 29, 2008 — Festival season is in full force on AT&T blue room. Last weekend, the popular online entertainment destination delivered a live webcast of Coachella Valley Music & Arts Festival and is now gearing up to bring a taste of the Big Easy to music fans nationwide.
AT&T Inc. (NYSE:T) announced today that the company will deliver the best of the New Orleans Jazz & Heritage Festival presented by Shell via an exclusive webcast on the AT&T blue room May 3 – 4. The webcast will combine archived performances from the first weekend of Jazz Fest, held April 25 – 27, with live performances from the festival’s second weekend. In addition, on-demand content will be available across the three screens — on blue room, on AT&T U-verseSM TV and through Cellular Video¹ on AT&T wireless devices — by early June.
“We are excited to once again bring the sights and sounds of New Orleans Jazz & Heritage Festival to consumers nationwide,” said Dan York, head of Content and Programming, AT&T Entertainment Services. “Last year, we opened the virtual door of the Big Easy to thousands of music fans via the blue room. This year, we’re extending the experience of Jazz Fest to even more consumers in more places across the three screens that matter most to their lives — the TV, PC and wireless device.”
The blue room webcast will be available at 1 p.m. CDT May 3 and 4. A full lineup of artists participating in the webcast will be available on blue room soon. Fans who can’t wait for the festival to begin can tune in to blue room radio, a 24-hour streaming music station, to hear interviews and performances with past and present Jazz Fest performers.
“This is an exciting time of year for AT&T blue room,” said Joey Schultz, vice president of AT&T Consumer Marketing. “Festival season allows us the opportunity to introduce consumers to AT&T’s full lineup of products and service offerings while they enjoy exclusive live webcasts of today’s top music festivals.”
Other live webcasts scheduled for 2008 and offered exclusively by AT&T include:
Additional festival dates, performance lineups and event details will also be added to blue room throughout the next several months.
Since 1970, Jazz Fest has captured the majesty of New Orleans culture in all its glory. Widely regarded as one of America’s most cherished celebrations, the unique world-famous event becomes the heart of the city for two unforgettable weekends. The 39th annual New Orleans Jazz & Heritage Festival is scheduled for April 25 – 27 and May 1 – 4. As always, New Orleans Jazz & Heritage Festival presented by Shell offers a thrilling opportunity to experience the city at its most vibrant and the chance to be moved by the magic of New Orleans.
AT&T Entertainment Services is a division within AT&T that is focused on delivering innovative and unique entertainment services and multiplatform advertising opportunities across the three screens. To date, the blue room and its online channels have generated more than 135 million page views and have fueled sales of the company’s core offerings — high speed Internet, wireless, voice and video — while building an affinity for the AT&T brand in the entertainment space. Visit att.com or the complete array of AT&T offerings.
